As our dance school grows with age, I believe it must constantly evolve. A part of this development is the school’s brand.
Growing up within my mother’s dance school, competing, taking part in exams and partnering students younger than myself from the age of twelve, and teaching within my mother’s school from fifteen years old, I was not only learning my dance disciplines but also paying attention to the business of the running of a dance school. Visit the about us page to find out more.
Being lucky enough to study ballroom dance at the best studios in the world, experiencing teaching styles throughout Europe and America and meeting and becoming friends with some of the best dancers in the world, I’ve experienced every part of the ballroom world thus giving me a fantastic opportunity to decide which path to follow.
When I first retired from international competitions, with my knowledge of the ballroom world I decided to focus first on teaching private tuition in 2007. These lessons would allow students to progress and learn at their own pace in a private environment. The students would benefit from the flexibility of choosing the day, time and venue of their lesson and enjoy learning additional steps or dances that other dance schools did not offer. I would also offer tuition to wedding couples, giving them the opportunity to walk on to the dance floor feeling confident and thus able to enjoy their big day.
The private lessons proved to be very popular, as they still do, but a rapidly expanding circle of students encouraged me to open a public dance school.
In 2011 I decided to launch Dance4Fun. This brand name was chosen because I felt it encapsulated the ethos of the school; we are not a competition school, nor are we examination or performance based. We are a school that invites the absolute beginner as well as the more experienced dancer. We are a friendly and relaxed school with classes run for fun, where people can learn new skills, experience new challenges, find a new hobby and meet new people whilst getting a little exercise.
When I started my dance school I wanted to make a number of promises. My primary intention was to make access to tuition as affordable as possible and thus I keep fees to a competitively low rate. Secondly, whilst some dance schools do not publish their fees until after an initial inquiry, I wanted to be transparent in displaying all my school fees so that a student would have all the information. Another pledge was to not increase my fee for wedding couples just because they were getting married.
Our very first class was in Margate, Kent. The class soon proved to be very popular and in a short time, classes were offered five days a week and private tuition, every day of the week.
By 2014 the dance school had extended into other coastal towns and the city of Canterbury. Now, in 2016, I have decided to rebrand Dance4fun as ‘The Coastal Dance School’. Expanding towards the city of London, the dance school will maintain its title “The Coastal Dance School” as an acknowledgement to the school’s origins. As the school continues to grow and evolve, I will always uphold the values I first applied to my dance school back in 2011.